Gowanus Park Slope Parking Lot Construction

That title may be a bit confusing but I'll clear it all up here...This is the construction site for a new residential condo building (on the left of the shot) on 1st Street in Park Slope called "The Gowanus". The area pictured will be the parking lot for the building. What's not clear is why it's called "The Gowanus" when it's not in Gowanus and if future residents will be tolerant of the wafting french fry smell from the McDonald's located about 15 feet away from it. Also of interest is the now-working clock in the background atop the Williamsburgh Savings Bank Tower aka One Hanson Place.