Friday, February 17, 2006

DMX Song in an Avis Commercial?!

I don't get to see a lot of commercials thanks to my Time Warner DVR (TiFaux) but I dropped what I was doing and paid full attention when I heard DMX's Ruff Ryders Anthem in an Avis commercial. When I think of DMX I think of gangsta driveby's done by dudes on crotch rocket bikes doing wheelies in a huge menacing pack, not great deals on rental cars. This song is wildly inappropriate for Avis; check out the lyrics- note the 21 instances of the N word. Here's the original DMX video:

I don't think Avis would condone driving any of their vehicles in such a manner. Granted it is a pretty hot song with a catchy hook, but why would Avis associated themselves with DMX- A MAN WHO HAS MULTIPLE FELONY CONVICTIONS RELATED TO CARS:

June 2004: arrested at JFK airport for attempting to steal a car and impersonating a federal agent. Pleads guilty to reckless endangerment; license suspended and he has to forfeit his '98 Expedition. Receives 70 days in Rikers (60 for the incident & 10 for showing up late to court).

April 2005: arrested for driving with a suspended license after his car crashed into a police cruiser in a 3 way pileup.

October of 2005: pleads guilty to the April '05 incident and another incident where he was driving at 104 MPH- both with a suspended license; sentenced to 60 days in prison.

The marketing people at Avis have completely lost it. And what about DMX? Selling out to Avis of all companies? Gangstas don't rent cars DMX, they jack them- but you know that- or maybe you learned your lesson at Rikers.
category: music_ tv_