Friday, June 23, 2006

Bada Bing Chipwich

Marketing synergies have geniusly aligned as Chipwich has decided to create an ice cream sandwich named after the Bada Bing strip club on the Sopranos. It's hard to believe this is an actual food product. Who exactly is the target audience for this thing? It's located in the supermarket right next to the Disney Incredible cones. "Mommy I want a Bada Bing ice cream". "Fuhgedaboudit Junior".I would have loved to have been in the meeting at Chipwich headquarters in Chiptown, TX when this idea was proposed some marketing exec who was surely hepped up on a Chipwich sugar rush because you just know that the conference rooms at Chipwich Inc. are fully stocked with mounds of chipwiches for the taking. Best ice cream product since the Cadbury mini-eggs McFlurry.
category: food_ tv_