Saturday, August 12, 2006

The Ben & Jerry's MilkShake Experience

Ben and Jerry's has opened up the MilkShake experience in Union Square. I was extremely compelled to check out the experience since it combined two of my favorite words, "free" and "milkshakes". Ben & Jerry's took over the 99 year old Daryl Roth Theater, formerly home of the De La Guarda show
and originally the Union Square Savings Bank building (the architect was Henry Bacon, who as we all know also designed the Lincoln Memorial).

Upon entering the MilkShake Experience, you are presented with a choice of three B&J stations to choose from- Cherry Garcia, Chunky Monkey, or Chocolate Fudge Brownie. Cheers greasy looking guy!
Ben and Jerry's workers diligently poured out the shakes from their Starbucks drink looking containers into jello shot cups on top of cloud shaped tables.
Meanwhile, behind the stations, visitors relax in one of three complementing rest stations- a chill lounge for the Cherry Garcia complete with vibrating chair (right side of photo), jungle theme Chunky Monkey lounge, and a couch with board games on a coffee table for the Chocolate Fudge Brownie. They were also giving out free massages by a lady with a too huge to be real but maybe it is I'm not sure afro; directly behind lady with the bag in the photo.The milkshakes themselves were really good. They were almost more like a really thick chocolate milk than a milkshake, lacking that true ice creaminess. The Chocolate Fudge Brownie flavor was extremely rich, almost overpoweringly so. The Chunky Monkey was a bit underwhelming with it's banana flavor but the Cherry Garcia was spot on with a high level of refreshingness. The Chunky Monkey would probably taste incredible combined with the Chocolate Fudge Brownie. I would recommend any of these to be combined with vodka for a quick easy to make mudslide type beverage.

The Ben & Jerry's MilkShake Experience runs through Aug 27th on the east side of Union Square Park at 15th Street.
category: food_ nyc_